How much does Botox cost?
In 2026, Botox typically costs $10 to $15 per unit in the U.S., though premium big-city providers can charge $20 or more. By area, treating the forehead runs about $150 to $400, frown lines $200 to $400, and crow's feet $200 to $450 per session.
Cost breakdown
| Option | Price | Notes |
|---|---|---|
| Per unit (national average) | $10–$15 | Can reach $20+ per unit at premium clinics in NYC or LA |
| Forehead lines | $150–$400 | Roughly 10–30 units depending on muscle strength |
| Frown lines (glabella, 'elevens') | $200–$400 | Commonly about 20 units |
| Crow's feet (around eyes) | $200–$450 | About 20–30 units total, both sides |
| Upper face combo (forehead + crow's feet) | $300–$600 | Roughly 25–40 units treated together |
Per unit versus per area
Botox is priced two main ways: per unit or per treatment area. Per-unit pricing averages $10 to $15 nationally in 2026, with rural and value clinics closer to $8 and premium metropolitan practices charging $20 or more per unit. Because the dose is measured in units, your total cost depends on how many units a given area needs.
Per-area pricing bundles a typical dose into a flat fee, which makes budgeting simpler. For example, the forehead often takes 10 to 30 units, frown lines about 20 units, and crow's feet 20 to 30 units total. At common per-unit rates, that translates into roughly $150 to $400 for the forehead and $200 to $450 for crow's feet per session.
What changes the price
Location and provider overhead are major factors. A med spa in a major metro area generally has higher per-unit pricing than a clinic in a smaller town. The injector's credentials matter too, as treatments by experienced board-certified physicians often cost more than those at high-volume discount spas.
The amount of product you need is individual. Stronger or larger muscles, deeper lines, and treating multiple areas in one visit all raise the unit count and the bill. Many practices run new-patient specials or membership pricing, so the effective per-unit cost can be lower than the list rate.
How long it lasts and ongoing cost
Botox results typically last about three to four months before the muscle activity gradually returns. To maintain a smooth look, most patients repeat treatment three to four times a year, so the relevant figure is the annual cost rather than a single visit.
A patient spending $300 to $500 per session on the upper face several times a year is looking at roughly $1,000 to $2,000 annually. Because cosmetic Botox is elective, it is paid out of pocket and not covered by insurance; only certain medical uses, such as chronic migraine, may be eligible for coverage.
Frequently asked questions
- How much is Botox per unit in 2026?
- Most U.S. providers charge $10 to $15 per unit, with premium big-city clinics reaching $20 or more per unit.
- How much does Botox for the forehead cost?
- Forehead treatment usually runs about $150 to $400 per session, depending on the number of units required.
- Does insurance cover Botox?
- Cosmetic Botox is not covered and is paid out of pocket. Some medical uses, like chronic migraine, may be covered.
Researched and edited by Calvin Lauderdale, Lead Researcher & Editor. Figures on this page were verified against the sources above as of June 23, 2026.