How much is the iPhone 17 Pro Max?
The iPhone 17 Pro Max starts at $1,199 for the 256GB model and goes up to $1,999 for the top 2TB configuration at Apple's MSRP. Storage is the main thing that changes the price.
Cost breakdown
| Option | Price | Notes |
|---|---|---|
| iPhone 17 Pro Max 256GB | $1,199 | Base configuration and starting price. |
| iPhone 17 Pro Max 512GB | $1,399 | Extra headroom for video creators and power users. |
| iPhone 17 Pro Max 1TB | $1,499 | For large media and app libraries. |
| iPhone 17 Pro Max 2TB | $1,999 | Top-tier storage; the most expensive configuration. |
iPhone 17 Pro Max pricing
Apple sells the iPhone 17 Pro Max in four storage tiers. Pricing starts at $1,199 for 256GB, rises to $1,399 for 512GB and $1,499 for 1TB, and tops out at $1,999 for the new 2TB option. The 2TB tier is the most expensive configuration in the lineup.
These are Apple's full retail MSRPs. Carriers and retailers frequently advertise lower effective prices through trade-in credits, installment plans, or bundled deals, but the unsubsidized cost of the phone itself follows the storage ladder above.
Which storage tier to choose
For most people, the 256GB base model at $1,199 is enough, since it is now the entry storage point for the lineup. The 512GB version at $1,399 adds meaningful headroom and is a sensible step up for those who shoot a lot of high-resolution video or keep large libraries offline.
The 1TB and 2TB tiers are aimed at heavy media creators and professionals who record ProRes video or carry very large files. Because each step up adds $100 to $500, it is worth matching storage to real usage rather than buying the largest tier by default.
Ways the price changes at checkout
Trade-ins are the most common way to lower the out-of-pocket price. Apple and carriers credit the value of an eligible older device against the new phone, which can cut hundreds off the total depending on the model and condition.
Sales tax, AppleCare+ coverage, and accessories add to the final amount you pay. Carrier financing can also spread the cost into monthly installments, sometimes with promotional credits, though the underlying device price still starts at the MSRPs listed above.
Frequently asked questions
- How much is the cheapest iPhone 17 Pro Max?
- The 256GB model starts at $1,199 at Apple's MSRP. Trade-ins or carrier deals can reduce what you actually pay.
- What is the most expensive iPhone 17 Pro Max?
- The 2TB configuration is the priciest at $1,999, a new top storage option for the Pro Max.
- Does the iPhone 17 Pro Max still come in 128GB?
- No. The iPhone 17 lineup starts at 256GB, so the Pro Max's lowest storage tier is 256GB for $1,199.
Researched and edited by Calvin Lauderdale, Lead Researcher & Editor. Figures on this page were verified against the sources above as of June 23, 2026.